Sean Pillot de Chenecey
Independent researcher and trend analyst
Sean is a renowned trends consultant – an expert in how consumers are acting and feeling in our age of uncertainty and how brands are reacting in an era of ongoing change.
Sean is an insight/strategy consultant and public speaker, who has given speeches in New York, Barcelona, Melbourne, Copenhagen, Miami, Dublin, Athens, Dusseldorf, Los Angeles, Edinburgh, Prague, Thessaloniki, Chicago, Frankfurt, Larnaca, Orlando, Palma, Dubai, San Francisco, Hamburg, Casablanca, Salzburg, Dallas, Tokyo, Amsterdam, Istanbul, Geneva, Helsinki, Beirut, Zurich, Toronto, Paris, Tallinn, Lisbon, Malmo, Nice, Oslo, London, Stockholm and Berlin.
He’s spoken at events including the Marketing Forum, World Retail Congress, Fashion Weeks and the Marketing Summit and has given keynote talks for brands inc Coca-Cola, Microsoft, L’Oreal, MTV, Procter & Gamble, Visa, City, Warner Bros, Harrods, Citycon and Diageo, along with speeches and workshops for a range of advertising, branding, media and PR agencies; to audiences in Europe, Australia, the Middle East, Asia, North Africa and the US.
In an era when business are challenged by the disappearance of trust, ever more disruptive technology, unexpected competition and increasingly demanding consumers, Sean gives inspiring speeches looking into dynamic examples of best-practice from international brands and the work they’ve done in areas such as the food, drink, IT, travel, fashion, beauty, health, insurance, finance, entertainment, motor, sport, plus the NGO and Govt sectors. These case histories are highlighted and explained from the position of providing clear and memorable examples of catalytic innovation and brand strategy.
As a consultant, he’s spent twenty years conducting ethnographic interviews and trend research across Europe, Asia, Russia, Africa, America and the Middle East and thus has first-hand experience of the way contemporary trends impact consumers and brands. (Prior to launching his consultancy, he worked with cutting-edge advertising and research agencies.) He's consulted for some of the world’s leading companies including General Motors, Heineken, Starwood, Vodafone, Swatch, Beiersdorf and Unilever, regarding the ‘Real Now & Potential Next’.
Sean has written for numerous leading magazines inc lifestyle, marketing and thinktank publications, and spent several years as Trends Editor of Viewpoint. He’s appeared on TV and radio programmes, and has been quoted many times by international newspapers.
His book "The Post-Truth Business: how to rebuild brand authenticity in a distrusting world" will be published soon in the US, Middle East, Europe, SE Asia, Australia, China and South Africa. (In speeches referencing his book, he takes a provocative and inspiring look at how to rebuild brand authenticity and regain consumer trust in the modern business climate of scandal, fake news and disillusionment.) His next book will look into how disruptive brands and leading-edge technology are transforming concept creation, product development, brand marketing and company management.