Joe MacLeod

Off-boarding

Helping companies improve off-boarding in consumer experiences.

Conflicting and complicated challenges face todays businesses. These environmental, legal, commercial and social expectations can be hard to navigate while retaining with a customer centric view. But these issues have a common and surprising source - the end.

Consumer endings have been overlooked as a part of the consumer lifecycle. This has left industry and consumers looking for answers in the wrong places.

Joe Macleod tells a different story of consumptions ills. Taken from his unique Ends book, he draws on a plethora of sources in history, sociology, psychology and commerce. He argues that we are taking the wrong approach to challenging the impacts of consumption and that we need to create coherent endings in our product, service and digital experiences so as to rebalance this.

The Ends talk appeals to a broad market. Audiences in tech, design, financial services, product development, transport and sustainability have all found it enormously relevant in their work. It was presented at over 40 events in the last year, often as a keynote, at venues across America, Europe, Middle East and Russia. Joe has now established the worlds first customer ending business www.andend.co, with a client list including - PepsiCo, Intuit, Logitech, Ikea, Spotify, Swedbank and Autotrader.

Said about Joe:

"Joe re-wired my brain. It's not often that such a big idea and way of thinking is hiding in plain sight." "Loving this talk about the failures we make to consider and design for the endings customers have our services".

"Fascinating, thought provoking & brilliantly presented talk on the topic of off-boarding".

"Was top drawer at IXDA - one of the more thought provoking. Top stuff".

"Joe articulated something that was very overlooked in our industry which proved essentially useful and important, he was also a solid speaker".

"So good! Amazing speaker, great guy and he was pushing us so much towards realms we didn t even think possible. Incredibly interesting. Pointed me in the direction on some good books on writing"!

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Joe MacLeod

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