Teddy Goff

President Barack Obama's Digital Director

Teddy Goff was the Digital Director for President Obama’s 2012 campaign. He ran the largest online advertising program in political history, built tools for online fundraising and campaigning, and organized volunteers and events.

Teddy Goff is a Partner and Co-Founder at Precision Strategies, a strategic consulting firm whose clients include Fortune 50 companies, leading nonprofits, and national-level campaigns in the US and abroad. One of the most celebrated digital experts in the world, he was named to TIME's list of "30 people under 30 who are changing the world" (2013).

Teddy was the director of digital strategy for President Obama’s 2012 reelection campaign, leading the 250-person nationwide team responsible for the campaign's social media, email, web, online advertising, online organizing, front-end and product development, design, and video presences. TIME described his work as "redefining the limits of viral politics."

Under Teddy Goff’s leadership, Obama for America raised more than $690 million over the Internet, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, earned more than 133 million video views, ran more than $100 million in online media spend (the largest such program in political history), built groundbreaking tools for online fundraising and campaigning, organized hundreds of thousands of volunteers and events through a proprietary organizing platform, and sent the most retweeted tweet and most liked Facebook post of all time.


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