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The Fight for Competitive Advantage
av Richard Scase
"Global Remix" is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. "Global Remix" examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas. Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape. This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves, their businesses and their employees.
Professor Richard Scase is author of the highly influential Britain 2010: The Changing Business Landscape and Living in the Corporate Zoo. He is one of the UK's leading business strategists and an authoritative business forecaster of scenarios for this century. He was voted by Personnel Today as one of the top ten most influential people in Britain on management. As an academic Richard has held appointments at universities worldwide including University of Kent, Beijing University, Tilburg University, London Business School, the University of Auckland and Monash University. An experienced speaker he lectures to corporate and political leaders, management and professional bodies worldwide. Always at the cutting edge of new theories, he is a frequent contributor to TV and radio programmes. He has a regular column in Business Voice and also co-presents with former US Secretary of State Madeleine Albright, business guru Tom Peters and ex-GE CEO Jack Welch.
Förlag: Kogan Page Ltd